Game PR & Marketing for Japan

Hi, I'm Ayumi, a game developer and PR specialist based in Tokyo. I spent nearly ten years at Square Enix and DeNA, about half of it in marketing and PR, before going indie in 2017. I'm fluent in Japanese and English, and I help studios around the world reach Japanese players. Feel free to reach out.

With years of experience in game PR at major Japanese publishers, I write press releases that get your game's key points across, in the tone Japanese media expect. From distribution to media coordination, event planning and social posts, I can support you as an in-house-style PR partner.

• Japanese press release writing (from your English release or from scratch)

• Distribution to major Japanese gaming media

• Japanese text for Steam and other store pages

• Media coordination and other PR support

Machine translation keeps getting better, but it still misses game-specific terms and nuance, and it rarely makes a game sound exciting. With a TOEIC score of 945 and a gamer's eye, I write copy that actually sells your game, in both directions.

• Japanese localization for store pages, announcements and trailers

• Japanese game titles (localized title proposals)

• English press releases and distribution to international media, for Japanese studios

• English copy for news posts and social media

First impressions decide everything now. Regular video updates during development are one of the most reliable ways to build an audience, and I can turn them around quickly.

• Gameplay and how-to-play videos for YouTube

• Vertical short-form videos for TikTok and YouTube Shorts

• End-to-end production, from capturing footage to editing

• Bilingual (JP/EN) narration and interviews Sample

• Multilingual narration using a synthetic voice modeled on my own Sample