2025.12.31
Founder Ayumi Yokoyama Selected for the Global Game Growth Gateway (G4) Program

We're pleased to announce that Ayumi Yokoyama, founder of Midnight Cupcakes LLC, has been selected as a trainee for the Global Game Growth Gateway (G4)

What is G4?

G4 is a professional development program run by IGDA Japan (International Game Developers Association Japan, a non-profit organization), designed to build practical skills for bringing games to international markets.

G4 official website: https://www.gggg-project.jp/

The program is supported by the Agency for Cultural Affairs, Government of Japan, through the Creator Support Fund established at the Japan Arts Council.

Over roughly two and a half years, through March 2028, participants attend more than 26 lectures and take part in on-site visits to game events overseas, building their knowledge and hands-on skills in global game marketing.

Only ten people in Japan were selected for the program. I'm grateful for this opportunity, and I'll work hard to bring what I learn back to the Japanese games industry.

About Ayumi

• Nearly ten years at Square Enix and DeNA, about half in marketing and PR for the Japanese market and half on the development side

• Develops and self-publishes her own indie games on Steam

• Currently training as a global game marketing professional through a government-supported program

• Fluent in English, both spoken and written

Drawing on this background, Midnight Cupcakes offers consultation and hands-on support for game marketing, for projects of any size.

If you're looking for help with marketing, especially for Japan, please feel free to get in touch.

Our PR & marketing services: https://www.midnight-cupcakes.com/en/pr
Contact: https://www.midnight-cupcakes.com/contacts